Monday, February 7, 2011

Bud-light scrpiting



Here's a Script for above commercial.
Legend: Visual ques will be in CAPS
Audio ques will be in Italics
Script/Voice overs in BOLD
SCENE #X:(Ysec-Zsec)

SCENE #1:(1-4) MEN FIGHTING FALLING BACK ONTO DESK
sword fighting

SCENE #2:(4-5) DIRECTOR ANGRY TURNS SCREEN AROUND
Director: "Cut!"
bell rings
Director:"whats is that doing on my set?"

SCENE #3:(6-8) CLOSE UP ON CAMERA MAN GIVING STATEMENT
Camera Man: "Product placement sir, whenever we feature a product in a scene we get tons of free stuff."

SCENE #4:(9-11) DIRECTOR TURNS SCREEN BACK
Director: "Here we go."

SCENE #5:(12) VILLAIN GRABS QUEEN WHIPS SWORD AROUND
sword fighting(background) Air whipping queen screaming

SCENE #6:(13) FOCUS ON BUDLIGHT BOTTLE WINDOW, SHADOW APPEARS BEHIND IT. HERO BREAKS THROUGH IT.
Heroic music begins, glass breaking

SCENE #7:(14) QUICK CUT TO HERO

SCENE #8:(14-16) HERO FIGHTS THROUGH CROWD
sword fighting(background), footsteps

SCENE #9:(17) CLOSE UP FIGHTING, LOOKING INTO CAMERA HOLD BUDLIGHT
Cut all background sounds, music continues, sword fighting(close)

SCENE #10:(18) VILLAIN WHIPS SWORD UP
sword whip

SCENE #11:(19-20) CLOSE UP OF HERO HOLDING UP BUD LIGHT
Hero:"Really?"(skeptical)

SCENE #12:(20) VILLAIN RECOILS IN FEAR

SCENE #13:(21) HERO THROWS BOTTLE AT HIM
Whip of air

SCENE #14:(22) VILLAIN KO'D BY BOTTLE, QUEEN FREE.
, pop of bottle hitting villain. Pinball machine sound,queen gasps

SCENE #15:(23-25) HERO REMOVES HAD KNEELS DOWN, TRUCK ENTERS RIGHT-CRASHES INTO STACKED BUD LIGHT BOXES
Hero: "My lady."
trucks breaks squeal, crash(cardboard crumpling)

SCENE #16:(26-29) BOTTLES COME DOWN ON BLUE BACKGROUND COVERED IN ICE, SEXY!
Narrator gives speech and tag line
can opening, beer pouring
Background: "Ahh"(refreshed)

SCENE #17:(29-31) WIDE ANGLE: BACK TO DIRECTOR ASKING QUESTION, BUD LIGHT KNIGHT AND CAMERA GUY ON SIDE OF HIM
Director: "Hmmm, more Bud Light?"

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